2DU reaches an audience of up to 65,000 listeners. Dubbo city is the largest population centre in our market, with our signal also serving many surrounding towns, including Narromine, Gilgandra, Wellington, Coonamble, Cobar, Peak Hill, Coonabarabran, Dunedoo, Warren, Trangie, Mendooran, Nyngan, Yeoval  and Gulargambone.

2DU is the 'heritage' commercial station in the Dubbo radio market. The other stations in our market include our sister FM station ZOO FM, four ABC stations (Radio National, ABC Classic FM, Western Plains and the Triple J Youth Network), narrowcast stations (including 2KY racing), a commercial FM station (Star FM) and a community station - Radio Rhema.

Dubbo is located in the mid-west of NSW at the junction of two major inland transport routes - the Newell Highway (Melbourne-Brisbane) and the Mitchell Highway (East-West). Dubbo is a rich agricultural centre as well as a regional hub for a number of government departments. A prosperous city, Dubbo has a large retail sector and a steadily increasing population.

It's official - for the 3RD CONSECUTIVE RADIO SURVEY*, 2DU IS THE NUMBER ONE STATION OVERALL in the Dubbo Radio Licence Area. 2DU leads total market share, particularly that of our core audience - all people 40+.

2DU has maintained it's premier position as the most popular radio station in the Dubbo market according the the results released by Nielsen Media Research. The results show 2DU is the number one station with  all people over 10 years of age, with 35.9% of the audience. In second place is Star FM with 25.7%, Zoo FM 3rd with 12.9% and ABC Western Plains fourth with 10.3%. (Mon-Sun 5.30am - Midnight)

2DU's Peter Leslie (Breakfast), Leo de Kroo (Mornings) and Mark Lynch (Afternoons) all won their shifts. The station was also number one at weekends and with the all-important grocery buyers. The figures are also pleasing for our advertisers - combined with sister station Zoo FM's result, advertisers can reach 48.8% of all listeners - virtually double that of our competitor.

A summary of the results follows.
*Nielsen Media Research 02/2005

 

#1 RADIO STATION
ALL PEOPLE 10+
Dubbo Licence Area*

Java
 Dubbo Radio
Licence Area
(DOCA 8/1995)
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full-size map


Results snapshot

Previous Surveys

#1 - March 2001

#2 - Nov 2002

 

Audience Share (%) By Session* (All People 10+)
(Current Share)

Station Mon-Fri 0530-2400 Breakfast 0530-0900 Morning 0900-1200 Afternoon 1200-1600 Drive
1600-1900		 Evening 1900-2400 Weekends 0530-2400
2DU 35.9 41.2 38.9 33.2 27.8 25.9 36.2
STAR fm 25.9 22.6 25.9 29.8 30.4 32.3 21.8
ZOO fm 13.3 12.8 12.1 15.0 15.6 10.8 11.4
2PK 0.3 0.3 0.3 0.2 0.2 0.3 0.3
EASY 1089 0.3 0.3 0.4 0.4 0.3 0.1 0.2
2GZ fm 1.3 0.7 3.1 0.9 0.6 0.2 1.2
ROK fm 0.5 0.2 0.8 0.8 0.4 0.1 0.1
Star Orange 0.6 0.5 0.6 0.4 0.8 1.7 0.7
Western Plains 9.4 11.9 7.0 8.5 7.3 13.6 13.4
2RN 2.8 3.1 2.4 2.4 2.4 4.5 3.8
2JJJ 0.5 0.2 0.7 0.8 1.2 0.9 1.2
ABC Classic fm 1.1 0.9 1.1 1.1 2.4 0.3 1.2
Other L/ABC 1.5 1.6 0.7 0.9 1.9 5.0 1.7


Audience Share (%) By Age* (5.30-Midnight Mon-Sun)
(Current Share)

Station All People
(10+)		 10-24 18-39 25-39 40-54 55+  Grocery
Buyers
2DU 35.96 8.9 13.7 16.2 45.0 54.3 41.8
STAR fm 25.7 60.8 48.9 42.4 20.2 3.4 19.0
ZOO fm 12.9 24.1 29.2 26.3 10.9 1.1 9.4
2PK 0.3 - 0.2 0.3 0.1 0.5 0.3
EASY 1089 0.3 - 0.1 0.1 0.7 0.3 0.1
2GZ fm 1.3 0.4 1.1 1.5 2.5 0.8 1.6
ROK fm 0.4 0.2 1.1 1.6 0.2 - -
Star Orange 0.6 1.0 0.5 0.6 0.2 0.7 0.6
Western Plains 10.3 0.6 2.5 3.5 9.4 19.4 12.3
2RN 3.0 0.4 0.7 1.0 2.0 5.9 4.0
2JJJ 0.7 2.7 0.5 0.6 0.7 - 0.3
ABC Classic fm 1.2 - - - 0.5 2.8 2.1
Other L/ABC 1.5 - 0.5 0.7 0.9 3.1 2.2