|
#1 RADIO STATION
ALL PEOPLE 10+
Dubbo Licence Area
(AC Nielsen Dubbo Radio Survey March 2001) |
It's official -
2DU is the number
one station overall (all people 10+) in the Dubbo Radio
Licence Area. 2DU easily dominates market share of our core
audience - all people 40+. A summary of the results follows.
|
Radio Survey March 2001
Daily Liberal 18/04/2001
More>>
|
Audience Share (%) By Session*
(All People 10+)
|
Station |
Mon-Fri
0530-2400 |
Breakfast
0530-0900 |
Morning
0900-1200 |
Afternoon
1200-1600 |
Drive
1600-1900 |
Evening
1900-2400 |
Weekends
0530-2400 |
|
2DU |
37.5% |
46.5% |
39.8% |
33.6% |
26.1% |
26.2% |
38.6% |
|
STAR fm |
28.3% |
22.5% |
29.6% |
34.2% |
32.3% |
23.4% |
22.7% |
|
ZOO fm |
12.4% |
10.8% |
11.5% |
13.4% |
14.7% |
14.5% |
12.5% |
|
2PK |
0.7% |
0.4% |
1.3% |
0.5% |
0.5% |
1.0% |
0.7% |
|
EASY 1089 |
0.4% |
0.3% |
0.8% |
0.2% |
0.4% |
0.1% |
0.6% |
|
2GZ fm |
0.6% |
0.3% |
0.8% |
0.5% |
0.8% |
1.1% |
0.6% |
|
ROK fm |
0.7% |
0.5% |
0.7% |
0.4% |
1.7% |
0.5% |
1.4% |
|
Star Orange |
1.8% |
1.5% |
2.1% |
2.3% |
1.7% |
0.6% |
0.5% |
|
Western Plains |
7.2% |
8.1% |
5.8% |
5.3% |
6.0% |
14.3% |
8.9% |
|
2RN |
1.1% |
1.3% |
0.6% |
0.5% |
1.1% |
3.1% |
2.2% |
|
2JJJ |
2.3% |
2.5% |
1.3% |
1.7% |
4.7% |
2.2% |
2.4% |
|
ABC Classic fm |
1.4% |
0.8% |
1.4% |
1.5% |
2.5% |
1.6% |
2.3% |
|
Other ABC |
2.2% |
1.9% |
1.5% |
1.9% |
3.2% |
4.6% |
2.4% |
|
All Other AM |
0.9% |
0.8% |
0.2% |
1.2% |
1.0% |
2.8% |
2.4% |
|
All Other FM |
2.7% |
1.9% |
2.7% |
2.8% |
3.3% |
4.0% |
1.8% |
*A.C.Nielsen March 2001
2DU won Breakfast, Morning, Weeknight and
Weekend sessions for all people 10+.
From all people 25+, 2DU won ALL sessions.
Audience Share (%) By Age*
(5.30-Midnight
Mon-Sun)
|
Station |
All
People |
10-24 |
18-39 |
25-39 |
40-54 |
55+ |
Grocery
Buyers |
|
2DU |
37.7% |
10.0% |
17.8% |
22.1% |
50.6% |
57.9% |
44.6% |
| STAR fm |
27.1% |
53.6% |
45.7% |
41.1% |
22.1% |
2.6% |
20.7% |
| ZOO fm |
12.4% |
26.6% |
19.4% |
17.4% |
9.2% |
2.4% |
7.7% |
| 2PK |
0.7% |
- |
0.4% |
0.5% |
0.4% |
1.6% |
1.2% |
| EASY 1089 |
0.4% |
- |
- |
- |
0.2% |
1.2% |
0.5% |
| 2GZ fm |
0.6% |
0.3% |
0.4% |
0.6% |
0.5% |
0.9% |
0.7% |
| ROK fm |
0.8% |
0.8% |
1.8% |
2.2% |
- |
0.1% |
0.7% |
| Star Orange |
1.5% |
2.1% |
3.2% |
3.1% |
0.9% |
0.1% |
0.6% |
| Western Plains |
7.5% |
1.0% |
1.6% |
1.9% |
7.0% |
17.2% |
11.2% |
| 2RN |
1.3% |
0.1% |
0.8% |
1.0% |
1.6% |
2.2% |
1.5% |
| 2JJJ |
2.3% |
2.8% |
5.7% |
5.7% |
0.5% |
- |
1.3% |
| ABC Classic fm |
1.6% |
0.1% |
0.1% |
0.1% |
0.2% |
5.1% |
2.9% |
| Other ABC |
2.2% |
- |
0.3% |
0.3% |
2.0% |
5.5% |
3.0% |
| All Other AM |
1.3% |
0.2% |
0.8% |
0.8% |
1.7% |
2.0% |
1.5% |
| All Other FM |
2.5% |
2.1% |
3.2% |
3.2% |
3.1% |
1.4% |
1.9% |
|
From "Daily Liberal"
20/04/2001
From "Better
Business Orana",
May 2001 |
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