Advertise – Why Use Radio?

Radio continues to be a strong and effective advertising channel for businesses – it is a broadcast medium that can be accessed anywhere, anytime, by anybody.

The engaging and social nature of radio and its powerful connection with its audience makes radio the perfect way to build brand awareness and stimulate digital activity.

Why advertise with Radio 2DU?

“Doing business without advertising is like winking in the dark. You know what you are doing but nobody else does.”

– Steuart Henderson Britt, author of Marketing Management and Administrative Action

2DU reaches up to 65,000 different people each week across Western New South Wales, and will attract the appropriate clientele to your business.

Our dedicated presenters, producers and sales representatives understand how advertising on 2DU can work for your business.

Together we will create a package for your marketing needs and your budget, please contact our Sales Representatives, for further information and costing’s of the packages and rates.

2DU’s advertising and promotional options, allow you to make the perfect choice to achieve the best result for your business, your budget and your type of promotion.

Activity can include any or all of the following:

  • Live read commercials by on-air presenters;
  • Quality locally produced commercials;
  • Promotions to include prize giveaways;
  • Exclusive sponsorship of regular program segments;
  • Live broadcasts from your place of business.

2DU provides advertisers with an unprecedented radio marketing opportunity through our leading music and up to date news/talk format.

Successful businesses in our experience are strong, steady advertisers. Join their ranks by advertising with 2DU and together we can watch your business grow.

2DU is Dubbo’s most prominent commercial radio stations and has been serving our community since July of 1936. We attract and keep listeners by promoting localism in our region with a locally produced breakfast program, while featuring music from the classic hits format.

Dubbo draws much of its strength from its position as the major service centre for the Orana and Far Western Regions of NSW. Attractions include Western Plains Zoo, one of the top three zoos in the world. Other attractions include Old Dubbo Gaol, Macquarie River Cruises, museums and galleries.

Advertising your business on 2DU gives your brand and message the potential to reach tens of thousands of listeners each day. Our broadcast area covers Dubbo, Wellington, Narromine, Trangie, Nyngan, Bourke and all the villages in between plus we also service Cobar via another translator.

We know your business does things differently and we’ll highlight that to your customers. We work closely with you to identify your business goals and create tailor-made campaigns to elevate your business and deliver the best possible results.

Our team has created award-winning and successful campaigns for many businesses across the Central West and Western regions. We aspire to the highest level of performance in marketing creative and programming excellence, providing our clients with advertising that resonates with our listeners across all our platforms.

A media suited to all campaigns

One of the many advantages of advertising with radio is that it can accommodate any budget, large or small.

Ultimately, the amount a business will need to invest in radio advertising depends on what that business wants to achieve. Whether it’s to promote the opening of a new local store, or to raise awareness of a national brand, radio advertising is highly customisable to your business needs, resources and budget.

An essential factor to the success of radio advertising is to establish who your target audience is and what the campaign objective is.

Don’t know how to produce a commercial or not sure how to get started? Our Radio stations have dedicated teams, skilled at producing commercials that get results.

Contact us today by calling (02) 6882 2722 so we can help you develop a plan to get your campaign on the air or submit an advertising enquiry below.

This form is for client-direct enquiries only (agencies must call the station).